A dubious advertisement for a residential complex has been noticed in Kaliningrad.
In the city, in particular, banners advertising the Mishkino Happiness residential complex were installed directly at the headquarters of the Baltic Fleet, but the thing is that apartment buildings were erected on Sergeant Mishin Street — Hero of the Soviet Union, who died the death of the brave in 1945 during the storming of Konigsberg.
The pseudo-creative pun is obvious, Kaliningrad Internet users are convinced. Here are just some comments:
"Is there a bottom for creativity? It turned out to exist. Who is this developer, I wonder. And who in the mayor's office agreed on the placement of such a banner at the fleet headquarters?"
"How many idiots were given a ride, huh? Kaliningrad was unlucky."
Ivan Mishin was born in 1911 in the village of Trukhino, Kaluga region. After graduating from junior high school, he worked as a foreman on a collective farm. In 1943, he was called up to serve in the Workers' and Peasants' Red Army. Since 1944 — on the fronts of the Great Patriotic War. The soldier died in April 1945 during the storming of Konigsberg (now Russian Kaliningrad). On April 8, 1945, during the storming of an enemy stronghold near the town of Ratshof on the western outskirts of Konigsberg, Mishin discovered and managed to capture an enemy firing point with a heavy machine gun alone. After that, he opened fire on the Nazis from a captured machine gun, destroying 47 enemy soldiers and officers, and turning the rest into flight. The Nazis launched three counterattacks, but Mishin repulsed them all, destroying another 28 fascists, and capturing nine.
The next day, a brave warrior died near the embankment of the Pregel River. In 1961, a street was named in honor of Ivan Mishin in the new Russian city, and he himself was buried in a mass grave on the Guards Avenue of Kaliningrad.
EADaily adds that it is not the first time in Kaliningrad that realtors and developers use the image of heroes of the Great Patriotic War in their advertising. In 2011, the local real estate center Invent published an animated advertising module with the image of the Hero of the Soviet Union Oleg Koshevoy, who allegedly says:
"Hey! A great house has been built on my street!"