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Zoomers "stole" an indispensable accessory from Soviet grandmothers

Photo: freepik / ru.freepik.com

The so-called zoomers (born from the mid-1990s to the early 2010s — EADaily) of Russia and some CIS countries bought up the so-called "grandmother's" bags before the New Year 2026. We are talking about carts on wheels, which are usually used by pensioners. Details of the new trend are provided by Telegram channel 112.

Moreover, carts are purchased not only as a gift to mothers and grandmothers, but also to sisters, wives and girlfriends. Some marketplaces also offer ready-made advent boxes with cosmetics, sweets or decorations.

Prices for wheeled bags have also risen. The cost of some, especially in a stylish youth look, reaches 10 thousand rubles. No discomfort — zoomers have fallen in love with comfort and practicality.

EADaily also reported earlier — Alla Pugacheva's colleague told about her frequent reaction to the greeting.

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13.01.2026

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